CIISA Annual Report 2024-2025 - Flipbook - Page 12
CIISA will do good
by helping to prevent
bad, focusing on
supporting businesses
to do the right thing
Guy Parker
Guy Parker is Chief Executive
of the ASA (Advertising
Standards Authority), the
UK regulator of ads in all
media. Responsible for
executing the ASA’s strategy
– AI-assisted, collective ad
regulation – he oversees all
functions of the ASA system.
Guy is also President of the
International Council for
Advertising Self-Regulation,
the global platform for
advertising self-regulation,
a Board member of the
Fundraising Regulator and
a member of its Standards
Committee, responsible for
the Code of Fundraising
Practice.
What drew you to serve on
CIISA’s Board?
Pound-for-pound, the UK’s
creative industries are the best in
the world. So it was no surprise to
me that so many key businesses
in our film, music, TV and theatre
sectors were the first globally
to confront – collectively and
systematically – bullying and
harassment behaviours that, sadly,
have been too common around
the world for too long. CIISA’s
core mission could not be more
important: creating consistently
safe workplaces for the industry
professionals who deliver the
creativity that enriches our lives.
How does your professional
experience inform your work
with CIISA?
My experience running the ASA,
the UK’s advertising regulatory
system, helps me contribute to
CIISA’s strategic thinking on how
best to strike the right balance
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between independent regulation
and self-regulation. Independent
oversight is, of course, vital. And
I’m a big believer too in the buy-in,
sense of shared ownership and, of
course, funding that flows from the
industry having a stake in its own
regulation. It doesn’t come easy,
of course. CIISA rightly has big
ambitions and not every business
moves at the same pace. But get it
right, and the rewards will be huge.
What kind of impact do you
think CIISA will have?
CIISA will do good by helping
to prevent bad, focusing on
supporting businesses to do the
right thing. It will safeguard the
UK’s incredible talent, including
the many freelancers who work in
the sectors. And it will send a vital,
positive message to the UK’s allimportant future talent pipeline.
